Slideshows -- A slideshow is a way to exhibit a series of related pictures. Sometimes images are more important than text say you're trying to reveal what all the celebrities wore to the Oscars. Here again, SEO of your title, captions, image file names and so forth is significant because there is not any for the search engines to"read" Glossaries -- I swear people use Google to look up phrases than they use a dictionary. (Do you even know where your dictionary is?) If you work in a specialized industry, a nicely built-out glossary may be a good way to capture some traffic. Think cooking terms, medical terms, fashion terms, architectural terms...Directories -- A directory is a practical taxonomy of links to resources or sites around a given topic. By way of instance, a perfume blog might create a directory of places to purchase perfume, from major department stores to independent shops across the nation.
These are just a few of the basic types of SEO articles, but do not let this list limit you -- the possibilities are virtually unlimited.How to Produce an SEO Content Strategy
If you've been generating content in a haphazard fashion, hoping and praying that some of it eventually ranks, it is time to buckle down and commit to a more systematic search engine optimization content plan to your web.
Below are a few steps to defining and optimizing your Search Engine Optimization content plan:
Define your aims
First, determine your goals as a website or business. Are you looking to drive sales through your website? Can you monetize your website via advertisements and so just want to improve traffic and reunite readership? Your goals will determine what kinds of articles you should concentrate on.
A great example of a minimal, yet slick and elegant, merchandise page
If you're primarily trying to drive merchandise sales, your main focus ought to be attractive, informative product pages which are optimized for both search and conversions. Your secondary attention may be helpful blog content which illustrates when and how to use your products, linking to these pages where relevant (it is best if your site isn't completely self-promotional, though).
If your site operates in an advertising model and the goal is to entice new readers through search, you will want to focus on rich content (for instance, long-form posts or video tools which are informative, entertaining or both) using"stickiness" ("sticky" content keeps visitors on your website longer or motivates them to return).
Consider your audience
Know your audience -- surveys and your analytics applications can enable you to get a better picture of your typical visitor or customer. Consider developing advertising personas, or characters that represent your perfect website visitors and customers. Then think of what kinds of articles those personas will be trying to find.
As an instance, if you run a B2B website that targets C-level executives, then you might want to create high quality white papers that may be downloaded and saved to read later.
If your company targets teens and tweens, then you may want to focus on regular updates with less text and more images and video. Create a category page for every continuing attribute, so visitors can find all of your Meatless Monday blowfish recipes or link roundups in 1 place.